
The customer service functionality of Dynamics CRM is now housed within Dynamics 365 for Customer Service, and includes aspects such as case management, entitlements, Service Level Agreements, Unified Service Desk, queues and knowledge bases. Social media features are contained within an integrated app, Microsoft Social Engagement, which comes free with any Sales or Customer Service license.ĭynamics 365 for Sales features the same core sales and marketing features seen in the most recent version of Dynamics CRM, including management of leads, quotes, orders, and invoices, and the ability to construct and execute marketing campaigns. Dynamics products CRM, AX, and NAV formed the basis for the new Dynamics 365 apps, being updated and rebranded as part of the new suite.ĭynamics CRM, for example, was revamped and split into two modular apps Dynamics 365 for Sales, and Dynamics 365 for Customer Service, with a third app, Dynamics 365 for Marketing, set to be released early in 2018. Under the Dynamics 365 standard sits several apps offering both CRM and ERP functionality, meaning businesses can operate all of their front- and back-end operations from a single, unified platform. Intended to be the new face of Microsoft’s Dynamics suite, Dynamics 365 was released in November 2016 and rolled together new versions of previous Dynamics programs under one umbrella brand. Over the next fifteen years, Dynamics CRM enjoyed many major updates, amassing over 40,000 customers in the process. Launched in 2003, Dynamics CRM was created to act as the customer relationship management arm of Microsoft’s new Dynamics suite of business software, assisting organizations with front-of-house operations such as sales, customer service, and marketing. Let’s start with the basics what’s the difference between Dynamics CRM and Dynamics 365? Dynamics CRM vs Dynamics 365: what’s the difference? Want the crib notes? Check out our handy infographic.

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